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Can customers really be drawn to you, almost like a magnet?
Entrepreneur Magazine says that Dan Kennedy has "at least 101 moneymaking ideas for any business owner." 'Millionaire-Maker' Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.
Kennedy's value is best measured by what he has been able to do for the mom and pop business that is failing in every way. They'll turn to Dan's methods and in months will go from high debt to zero debt and revenues of over $200,000 a month.
On the other hand there is Dan's marketing consultations with billion dollar information marketing company Guthy Renker. Dan helped U.S. Gold increase its revenues by millions. The list goes on and on.
Dan immediately made my business healthy again by one simple principle that I was neglecting. I think it is neglected by a lot of businesses. Dan believes simply that having strong relationships with existing customers is an essential growth and profit center in a business. In fact, he sees it as even more vital then getting new customers.
Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.
Customers can and do take offense to any number of things when it comes to doing business with you. Often they are upset with the product, the prices or the customer support. You can't simply ignore their complaints. Start by acknowledging the problem and set about defusing the situation by:
Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it's best that you don't treat it that way. Keep your composure and remain cool.
Start your response with: "Let me see if I understand you completely." Then restate the person's complaint back to them. What this accomplishes is vitally important. First of all, it gives the customer a chance to cool down. It also shows the client that you are truly listening and are serious about their concerns.
Finding at the very least one thing in their complaints that you agree with. It doesn't matter how unfounded their complaint is in your mind, you should pick out one major point you agree with. Build your response around that point. For instance: "Well, Mr. Johnson, I can totally relate to you being upset about the late delivery. I will make sure that it doesn't happen again. Now, about your other concerns. This shows them you are not defensive about the situation, and you are not interested in making excuses, but solving the problem.
Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It's your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client's loyalty.
In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy's Magnetic Marketing is the centerpiece of his teachings.
He lets the customer try the program for 1 year with a full money back guarantee with a promise that there won't be any hassles if it isn't for you. If you are just starting out, or if you have been at it awhile with dud results, it is well worth checking out. Maybe Dan Kennedy is the right teacher at the right time. He was in my case.
Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan's other real world profit making teachings will be the bedrock of your business and all your future businesses.
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Start building your business future on solid ground, today! With the Magnetic Marketing program, created by Dan Kennedy. You can double your sales leads and get more deals. Making you more money in just 8 short weeks. Grab a totally unique version of this article from the Uber Article Directory
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