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Article By: StephenMeyer
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How To Grow Your Home Based Business With Online Marketing
If you want to build your home based business you will have to promote it online. There are many ways to go about online promoting that are free or very low cost. Unfortunately many of the free advertising programs, the one's that look and sound great, are the least productive. Building your home based business using the proper tools is key.
Free FFA Pages
These sites are known as FFA pages and often have members in the millions. They look very exciting because you can blast your advertisement to millions of people with one click. They make it easy to submit your site.
The submission form has a top box for your "Headline" a second box for your text and a third box for the URL of the site you are promoting. They ask for your name and email address but your email address is not published in your advertisement. It is though given to the other members of the FFA site to use for advertising their product. You can expect to get hundreds and thousands of emails from site members all promoting what they have to offer. If you use these sites use an email address that is not your main email, gmail and others are good for this.
I have sent many advertisements using FFA sites without any measurable results. I use specific URLs in all my advertisements so I track effectiveness of ads. When I receive the hundreds of advertisements right after I submit my ad I simply delete them all very quickly, often entire an entire at a time. I never read them and I'm sure others never read mine. In my opinion your time could be better spent using a different method of advertising.
Using Traffic Exchange Sites
Traffic Exchanges offer the member a way to advertise for free to hundreds of people. They can be enjoyable to use because of the way they are setup. You must surf for advertising credits and each site is on a timer. You can't go to the next site until the time is up or risk not gaining any credits. Many advertisements I've seen are nearly pointless because the advertiser has sent the visitors to a long sales page or a web site filled with to much information. Because the visitor is doing exactly what you are doing, surfing for credits they will not be on your page very long. They key to using these sites is first to have an attention grabbing headline and then the use of a Lead capture Page. The page has to have one focus, to gain the persons email address and name. Sell them on your idea as briefly as possible so that you can use your email program to actually sell the product. These pages are fun too use but there are more productive ways to spend your time.
Using Articles For Site Promotion
The effects of writing just one article will be seen for years to come. When you submit your article to one of the major article sites that article will be made available for publishing on thousands of sites. With time your article will appear on hundreds of web sites all with a back link pointing to your web page. It is not a quick way to promote your home based business but it is the surest way to build your business for the long term. Not only does it promote your business through backlinks it can also build your reputation as the go to person on your subject. This will build not only your reputation but your site visitors as well. Because an article can be published years after it was written it have a long term affect.
When you are finished writing your article you simply submit it to Article Directories who then publish it on their site and offer it to their members to use. This can be thousands of site publishers and if you have used Keywords in your article it will be found by those publishers whose site relate to those words. It is true Viral marketing because your article can be found on may sites and used by publishers. It takes a little time, often a month and longer, but one article can provide hundreds of backlinks pointing to your site. These links are more valuable than all the site optimization you could do.
Article Source: ArticleZones.com
About the Author
Stephen Meyer is a Home based Business who is poudly helping people build their own profitable personal home based business. Visit his site and choose your own profitable business Home Based Business Opportunities
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