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Article By: RayEdwards
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How To Split-test Sales Letters
People who read my blog often have questions on testing. "How can I start tracking and testing my copy? I know I need to split-test and track my sales copy, but where do I begin?"
"And how about Taguchi testing - do I have to use that, too? What about multi-variant testing?" The questions go on and on in this often-confusing subject!
The good news: it's easy to get started split-testing! Anyone can increase their conversions by using simple yet sophisticated split-testing and it's not that difficult to do.
Today's resource is a link to some of the best split-testing software on the market today: "http://www.google.com/websiteoptimizer" Website Optimizer. Now, you probably expect that this link is an affiliate link, so that I can get a whole bunch of money once you click on the link and buy this software. The problem isyou can't buy this software! The best part about it is - it's free! And it comes from one of my favorite sites in the whole world. A little site I like to call: Google!
This software is fantastic! It is very sophisticated. It performs like software you would expect to pay thousands of dollars for. It not only does simple split-testing, but it does simple multi-variant testing (if you can believe there is such a thing, and there is).
You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.
Google's website has a great training program for this software, so I won't bother explaining how to use it. Simply follow the steps - you can do it!
Here's the easiest way I know of to start testing, and it will take you one hour or less to get started:
Set up a Google account. Follow the link in this article.
Set up the first test. The Website Optimizer has simple instructions to help you get started.
Begin your test. With one click, the Website Optimizer starts your test. Google will decipher which version of your copy, which headlines and subheads, will convert the most sales. Just sit back and let your computer do all the work!
It couldn't be easier, and you sure can't beat the price!
Are you ready to start split-testing your sales letters and converting more sales? Download the Website Optimizer today, and start split-testing right away!
Article Source: ArticleZones.com
About the Author
For an inside look at the techniques of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice. This article is available as a unique content article with free reprint rights.
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