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Article By: RayEdwards
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How To Turbo-charge Your Product Launch
You might be wondering, like many marketers, if product launches still work. Everybody knows the techniques, everybody knows how to do it, we all see it coming but does the formula still work? Why do they do them?
While it's true that the "standard" product launch won't produce the way it did a year ago, the strategy of using product launches is as strong as ever.
To make a successful product launch now, you need to follow a formula. Let's face it, all the low-hanging fruit has already been picked. But with this formula, created by Jeff Walker, you can have a successful product launch.
You may have heard of the Membership Site Bootcamp launch. Jeff was the quarterback for that launch (for which I wrote the copy), which created $1.7 million in the first week! So, yes, product launches are still an effective way to create a profit windfall!
I encourage you to check out Jeff's original Product Launch Formula at www.TheProductLaunchFormula.com. Even if you don't plan on purchasing his course, he still gives away great free information on this site. Visit soon!
These three tactics can help you boost your launch results:
Use a "reverse squeeze page". This term was created by John Reese, I believe, and not too long ago at that. In this case, you offer free content before you ask for their opt-in information. As an example, you offer them a free article or video. At the end, advise clients that you will be creating more of the same. "If you'd like to get more videos absolutely free, fill in your name and e-mail address." In this case, you give something to get something.
Give away your best material right up front. The mistake most marketers make is NOT giving away their best material up front. The common fear is, "If I give away my best stuff, I won't have anything to sell them!" This concept was actually pioneered by Eugene Schwartz, the great copywriter and author of Breakthrough Advertising. He found that when you give away your best product, the perceived value of your salable product goes up. What goes through people's minds is, "Wow, if this is what they're giving away, the stuff they have inside must be AWESOME!" They assume that what they haven't seen is just as good or better than what they have. Now, you may ask what happens if they get inside and discover that the product you're selling isn't as good as what you gave away? What frequently happens is you benefit from what I call the "Halo Effect". They were so impressed by the material you gave away that they credit the other material with being better than perhaps it actually is. There's nothing wrong with this - it is going on inside their nervous system with no manipulation on your part.
Share your story with your sublist. Don't e-mail them to tell them that you're going to sell to them. That's not a story - it's a statement. People love stories. Offer them personal insights into the business, tell them how the launch is progressing, or take them to blog posts. Use all the principals of influence that Jeff teaches in his course. It's worth it!
I highly recommend Jeff's Product Launch Formula, and think it's a wise investment. If you can't get it right now, use these three tips for your next product launch. You'll improve your conversions and get more business.
Article Source: ArticleZones.com
About the Author
For tips, tricks, and tactics of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and free copywriting advice. You are welcome to reprint this article - but get your own unique content version here.
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