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Article By: RayEdwards
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Niche Marketing For Bigger Profits
Today's topic is all about using niche marketing to improve the bottom line of your business.
A lot of people think the time for profiting from niche marketing is over. Frank Kern and Ed Dale certainly popularized this approach with their "Underachiever" course. Since that course is no longer available, many wrongly assume that niche marketing no longer works.
They couldn't be more wrong! Niche marketing is alive and well. It is still possible to make a healthy profit using this technique. A close friend uses niche marketing to sell to obscure markets over the Internet. He earns about $8000 each month, and his business is still growing! You can learn from great Internet teachers specializing in marketing.
I have another friend, Dr. Andrew Jones, who started as a client, then a coaching student and now a friend. He started with a little $27 e-book in a niche market, and has grown it into a $15,000/month business. And it's still growing!
Want to know how it works? Through my coaching program, I can teach you how you can draw on niche markets. There are still spaces available for the next course. Visit this site at www.rayedwards.com/letmein, 5k In 30 Days, for more information. I can't wait to see you there!
I didn't write this article to sell you my coaching program. I want to sell you an idea - that niche marketing works, and can help you cash in. I'm offering you five simple steps to build your niche, quickly and easily. Of course, this is a broad overview of a complex topic, but these simple steps can get you on your way without spending any money or undertaking a long study of marketing. You'll have to put some work into it, but you already knew that, right? Too bad you can't just push a button and have money spit out of your CD-ROM.
Follow these steps, and start your niche market today!
Locate a product. I say "locate", not "create", because a lot of people are intimidated by product creation (even though product creation is the easiest thing in the world to do!). The easiest thing that you can do is locate products by finding private label rights packages that give you the right to re-publish product that has already been created. Now, you may think that these products are not worth your time, because everyone's already seen them, or they don't work, or, or, or The startling truth is that while many people are on private label rights sites, very few actually use those products. So, if you do a good job re-packaging the product, change the title, change the graphics, and you can have a ready-made product in a very short time. I promise you can do this in less than an hour. Just pick one, don't look for the perfect one! Less than an hour!
Create a sales page and testing software. Many private label rights packages contain a sales page template, often pre-written. This is a great place to start, though you probably don't want to use it forever. Once your sales page is set up, test it with Google's Website Optimizer. That can help you to tweak it to improve your sales.
Accept payments through Paypal or Clickbank. Both of these sites will process payments for a small fee. Don't drive yourself crazy setting up your site to accept credit cards - these folks make it quick, easy, secure, and inexpensive.
Drive traffic to your site with Adwords. Go to Google and set up an Adwords account. Their tutorials are great, and will guide you through the process.
Go back, Jack, and do it again!
Ready for one last piece of advice? "How to make money online" is NOT a good niche market to start with. It is a good market, but very competitive. Instead, start with a less-competitive market. Your competition will be less sophisticated, and you will be able to earn as you learn.
Article Source: ArticleZones.com
About the Author
For an inside look at the techniques of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice. This and other unique content 'copywriting' articles are available with free reprint rights.
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