ArticleZones.com » Internet » Marketing » Quickest Way To Write Great Google Ads
View PDF | Print View
Article By: JeremiahBaker
Total views: 5
Word Count: 548
Quickest Way To Write Great Google Ads
You want to write better ads for your AdWords campaigns, right? You want more people who see your ad to click on it and visit your website. This article is going to show you how to write better ads.
Advertising is selling in print. You want your ads to sell whatever it is that you're promoting on your website.
1.) If you're goal is to generate sales leads by giving away something for free on your website in exchange for your visitor's email address then your ad should clearly promote the benefits of your free offer.
2.) Do you sell products directly on your website? If so your ad copy should clearly shout out the main benefit(s) of the product you're selling.
Next, I'm going to show you the fastest way to get ideas for writing your ads. Write down your main goal on a piece of paper (generate a sales lead or promote your product(s) for sale).
Do you have a keyword or key phrase that is relevant to your product or service? Jot it down.
Now go to Google.com. Enter your keyword into the search box and hit the search button. See the ads on the top and right hand side of the page? Look at these ads. Are any of the ads promoting a similar offering to what you're offering? If so jot down the ads you see and like.
In this step we're going to have Google show us which ads are performing the best. You'll see which ads have good Click Through Ratio's already.
Let's go back to Google again and type in your keyword with what is called a wild card after it. It should look like this (your keyword 7uyr5). "Take out the ( ) when you do your search. This strategy will show you the ads that are already getting a decent CTR in Google. It works because obviously nobody searching with (7uyr5) after your keyword. Google's goal is to show the searcher ads that are most relevant to the keyword that was searched on. Since nobody actually searches with 7uyr5 after your keyword Google will display ads that have historically performed well for your keyword.
Now that you've searched again using this method you should see some ads again. Look closely at these ads. Do they have a clear offer in the ad copy? Jot down the ads that appear to be promoting something similar to what you want to promote. Now you have a good starting point for your ad copy.
This technique is the fastest way to get good ad copy ideas for writing your own ads. Try several of your keywords with this technique and you should start to get some great ideas for your ad copy.
I hope that this information has proved useful to you. I'm sure that you'll discover some great ad copy ideas for your own campaigns.
Conclusion: You ad copy is your salesperson. Always clearly promote your offer and have a call to action in your ads and you'll be well on your way to writing great Google Ads.
Article Source: ArticleZones.com
About the Author
Jeremiah Baker has worked with over 60 of the nations top firms to help them use pay per click management to increase sales and sales leads. Take Jeremiah up on his free 30 minute AdWords review at www.JeremiahBaker.com
Comments
No comments posted.Add Comment
You do not have permission to comment. If you log in, you will be able to comment.More articles in this Category
1. How Internet Marketing Saved the Music Labels2. Role of Time Management in Internet Marketing
3. Internet Marketing: How to Maximize your Profitability
4. How To Choose a Good Affiliate Program
5. How Article Marketing Builds Your New Business