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Article By: RobertGantt
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Review Of Yahoo Search Marketing
This Yahoo Ambassador, is very impressed with the improvements Yahoo has made with their pay per click search marketing program. Yahoo associates are much more helpful then they used to be. They now seem to have their clients best interest at heart. YSM has taken many of the best parts of the Google adwords program and in many cases made them simpler to use.
For those of you who don't know, YSM (Yahoo Search Marketing) is the pay per click service provided by Yahoo. It used to be Overture. There is a search network and a content network. Advertising in the search network is easy. You choose the keywords for the products and/or services you sell. You write the text ads to promote your products and services. You decide the maximun amount you want to pay each time your ad is clicked.
When a searcher types one of your keywords in the Yahoo search box you ad appears. Your quality index score determines the position your ad is displayed in the search results. The quality index is made up of your bid price and ad click-through rate. You're only charged when your ad is clicked on.
With over 2 billion searches per month on Yahoo it can be an extremely powerful advertising tool. Their new geo-targeting feature leaves a little to be desired . It's not as functional as it could be. Yahoo uses what it calls DMA zones. Although effective it some cases, it forces some smaller clients to purchase too much wasted traffic. In my opinion the DMA zones are too wide. Hopefully they'll fix this soon.
With greatly improved analytics, you can now view real-time reports detailing the number of clicks you're recieving so you always know how well your advertising is working. Using the improved analytics has helped us wimprove our client's advertising.
By using the updated tools Yahoo Search Marketing provides you can see how it's become an online marketer's secret weapon. What an edge YSM gives the advertiser by serving up the exact ads that are most relevant to the desires of the prospect conducting the search. The best part is advertisers only pay if their ads are clicked on.
By using the updated tools Yahoo Search Marketing can be a potent marketing force - an online marketer's secret weapon. What an edge YSM gives the advertiser by serving up the exact ads that are most relevant to the desires of prospects hot to make online purchases. The best part is advertisers only pay if their ads are clicked on.
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About the Author
Robert Gantt has taught 100's of home businesses how to promote their products and make more money online. Discover how to increase your sales, get better cashflow and increase your customer base with targeted effective search engine marketing PPC The Easy Way
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