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Article By: RayEdwards
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The List-Builders That Still Work: Squeeze Pages
Should you use a "squeeze page" on your website, or have these pages lost their effectiveness?
The "squeeze page", or "forced opt-in", offers a bribe (often a report, audio, or video) in exchange for the visitor's contact information (most notably their email address).
This technique still works like magic -- as long as you do it carefully, and offer a "bribe" that is truly appealing and valuable to your visitors.
Here are some things to think about
It is important to build your email list; the more subscribers you have, the more sales you can make.
The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.
The best place to use a squeeze page is as the "gate" to your salesletter. That means using it on a site that sells only one product, not on a catalog-style site. The list you build from such a squeeze page will be highly targeted.
One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.
These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don't put a squeeze page in front of them.
Remember that your squeeze page is a gate.
It keeps people out of your website and it can potentially scare off your customers.
When you're marketing to a targeted audience, and offering strong "ethical bribe" such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.
Online threats such as spam, scams, spyware, and viruses are a few reasons people are more resistant to giving you their email address.
Squeeze pages can definitely build your list fast. These pages are a powerful tool that I recommend to all of my clients; just be sure to use them in the appropriate situation.
Article Source: ArticleZones.com
About the Author
For an inside look at the techniques of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice. You are welcome to reprint this article - but get your own unique content version here.
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