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Writing The Most Effective Google Adwords Ads
If you use Google Adwords, there are some insider secrets that can make a big difference to your ROI.
The first thing you need to be doing is targeting the proper audience. Try to make your ads as exclusive as you can, right down to the language they're written in, to appeal to the type of customer you're looking for.
Another important factor is to make sure your keywords are refined as much as possible. One technique for this is to place square brackets around your keywords - [keyword]. This is called an exact match keyword and will ensure your ad only gets displayed when someone types in that exact keyword in Google.
If the searcher types in a phrase that includes your keyword, but also other words, your ad won't show. You can use this technique to lower your costs by avoiding untargeted traffic.
You should always have more than one ad running, performing a split test to see which one gets the best results. Once you know which one gets the best clickthrough and conversion rate, remove the lower producing one and replace it with yet another variation. Always be testing.
Once your clickthrough is at an acceptable level, you also need to be sure you're tracking your return on investment (ROI). Adwords doesn't have the ability to do this in itself, but it can when you add Google Analytics to the mix.
Analytics will let you track conversions from specific ad groups so you can see which groups are profitable, not just getting clicked.
Always include your keyword in the title and description when writing your ads. If the keyword that is searched for is in the ad itself, Google highlights it which can make your ad stand out from the rest of them.
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