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Article By: PeterSlevin
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Word Count: 497
Link Popularity - How important is it?
Having links from other sites pointing to your site is the holy grail of search engine optimisation. It is crucial for any successful website, and is the single most important part of your website marketing efforts in order to increase overall reach, link popularity and website traffic. Having quality inbound links will improve your search engine results, which will in the end bring you more visitors. Acquiring new links from other websites, using your keywords as anchor text, will help you improve search engine rankings.
Search engines have also begun to rank the importance of the sites that link to you. In other words if a highly ranked website links to you, it is considered more important than if an unranked site links to you. Therefore, it is important that you try and achieve inbound links from sites that are trusted by search engines. The best way to do this is to use Google's page rank facility to determine how Google views the site. It is important to remember that 85% of internet visitors use the search engines on a regular basis. Search engines beat all other media in driving visitors to websites. Moreover, the majority of users believe companies found in top search results are major brands which equals brand equity for you.
While the process of procuring 'inbound links can be a lengthy process, it is a worthwhile pursuit. It is something that you can do yourself, but employing an internet marketing company to do it for you can save you months and months of research and work.
Getting links from the biggest directories on the internet such as Google Directory and Yahoo directory is a good place to start.
It is important to have a links from internet directories that have a good Google Page Rank. Submitting your site to the correct category in these web directories is crucial, as both pages should have a common theme.
You should try to obtain 'resource links' from partners and vendors for your business. You are more likely to be able to request and receive a link from their website because you already do business with them,
When you submit articles and press releases you are given the opportunity to add your web address in the resource box. Every time your article is published, you receive and inbound link to your site.
You can never have too much relevant and unique content on your site. Search engines love it, and they will reward you with higher placement in search engine results. Update your site frequently.
Whether you enlist the aid of a company such as ours, or try to procure links on your own, quality 'inbound links' are becoming an increasingly important component of your direct marketing and sales activity to increase site traffic and drive sales. As I mentioned before, it is the holy grail of internet marketing, and the foundation upon which any successful website is built.
Article Source: ArticleZones.com
About the Author
The author of this article owns and operates an Irish Gift Store and his Memorial Trees project.
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