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Article By: JeffAlderson
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The Importance Of Web Traffic Statistics
Having the ability to comprehend web traffic statistics can be vital for webmasters for a variety of reasons. To do this, however, it is important to know how to interpret these reports.
Finding the most accurate data is easy. The best stats come directly from web hosting companies. This source, however, often provides more information than many can digest right away. The most important numbers to consider at first are the traffic stats that show on a daily, weekly or monthly basis.
These particular numbers are the most accurate you'll be able to get about your site's activity level. Although it might seem like the more visitors that come, the better the site is doing, this isn't always the case. It's important to dig a little deeper to see what visitors do once they arrive. This can help measure the real effectiveness.
Many people make this mistake of confusing hits with the quality of traffic. Hits only describe the number of requests for information the server receives. Sometimes hits are nothing more than reflective of the number of graphics on a web page. If you have 10 images on a page, for example, the server will record 10 hits for a single visit. This makes hits alone not the way to go for analyzing traffic.
These numbers do tend to become a little more accurate with more traffic. The lower this traffic number is, the more likely the analysis will be skewed.
The trick is to use traffic stats to determine how effective or ineffective your site is for visitors. One number that can help to this end is the length of time visitors spend on the site. If visits are short, there could be a problem, which should be solved quickly.
Sometimes the problem is nothing more than poorly chosen keywords drawing in the wrong kind of traffic. The visual design of the site could be off, as well. If your site looks too confusing, visitors might steer away quickly. If you work to tweak things a little, check this number again down the road to see if the tweak worked.
Stats can also be helpful to see if sections of a site work like you want them to. Should visitors navigate too quickly away from a page you think is important, you might need to improve the page or its incoming links. This works in the opposite, too. If a page that isn't that important is getting more attention than it deserves, consider moving better content to it since visitors seem to visit there naturally.
Web stats are important for any site, but they can be particularly so for those that try to earn money off their pages. Finding out what is wrong and fixing it can turn sales numbers around in a big way.
Although your site might have specific exit pages like order forms or other similar designs, these may not be the only "exit pages" that show up on a report. This is not at all abnormal, since not all visitors will find what they want on your site. If a particular page, however, shows up as an exit page too much and it was not designed to be so, look more closely at the page. Examine it for weaknesses and see what can be done to improve its pull.
Beyond visitor stats, it's also important to look at keywords. See which ones are brining in good traffic, for example, the kind that really wants to visit your site. If visitors are coming in via your site's primary keywords, you're doing great. Those keywords that bring in visitors who buy items, look at ads or so on are valuable words.
Should you find a big number of visitors being pulled in by a particular keyword or phrase that doesn't relate, make changes. Keywords are what draws in quality visitors. Traffic that isn't targeted won't do you any good.
When it comes to figuring out a site's effectiveness, stats are very helpful. They can also point out weak spots and assist in fixing them. Those who read stats with care can really supercharge their sites and revenue.
Article Source: ArticleZones.com
About the Author
About the author: Jeff Alderson is an expert on search engines and SEO tactics. To increase online traffic, Jeff suggests using a variety of SEO tools and strategies to increase online traffic fast. Click here to get your own unique version of this article.
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