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Article By: AngelaBooth
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Freelance Copywriting: What Services Can You Offer?
Copywriters are in huge demand. As a freelance copywriter, you'll need to decide what kind of copywriting services you can offer your clients.
You can offer a wide range of business writing services, often involving marketing: your services relate directly to a company's bottom line.
Here's a list of four different types of copywriting services which you can offer your clients. Choose those which appeal to you:
1. Promotional copy - advertising
Advertising copy is advertising text in all its forms - both online and offline.
So what kinds of advertising could you write? You can write everything from tiny classified ads to 100-page product manuals. If you have a flair for performance writing, consider offering radio and televisions scripts.
2. Lucrative direct response: you're a sales person in words
Direct marketing copywriting involves writing sales copy: it's salesmanship via the written word. Many copywriters specialize in writing direct marketing copy.
Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.
3. Internet copy - for Web sites and advertising
As more businesses develop Web sites, copywriters are needed to write many different types of Web pages. Some of these pages are promotional, others are informative. Many experienced copywriters are specializing in Internet copy, because of the on-going work which company Web sites offer.
4. Public Relations copy - press releases and more
Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company's new offering can take months, so many PR copywriters are on retainer.
Since the Web has become more important to companies, writing press releases for the Web is an in-demand copywriting skill. You could specialize just in writing Web press releases, if you wish.
There are many different forms of copywriting services you can offer. As you progress in your copywriting career, you'll specialize in different forms of copywriting at different times. Copywriting is an easy way to add to your writing income.
Article Source: ArticleZones.com
About the Author
Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just a week. Her Copywriting Master Class teaches you to become a copywriting pro.
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