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Article By: RayEdwards
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Avoid The Three Biggest Mistakes Made By Copywriters
There are three simple mistakes that are made by copywriters. Since the goal of direct-response copywriters is to get as many sales and opt-ins as possible, these mistakes should be avoided.
By eliminating these mistakes, your copy will demand attention, with more sales and more opt-ins than before.
Today's resource comes from my own site. You can download free copywriting videos by visiting this site: www.WebCopyWritingExplained.com
What are the three mistakes to watch out for? I'm not talking about grammatical errors or spelling mistakes, though you need to watch for them, too. These are errors in your basic approach, and they can have a major impact on your results.
Avoid these common mistakes:
Not Writing to the Reader. Direct response great Robert Collier says that you must join the conversation that is already taking place in the mind of the reader. In my experience, most copywriters - especially online copywriters - do not do this. They don't take the time to understand what is going on in the mind of their prospective reader. Get to know your audience and learn to write words that echo the thoughts, feelings and dominant emotions that they have. That's the only way you can hope to influence their behavior. Eugene Schwartz in his landmark book, Breakthrough Advertising, says "You cannot, with your copy, create desire. You can only channel desire that already exists."
Copy that sounds like advertising. Many copywriters are guilty of this - they see truly inspiring copy, and want to follow the same style. But is that style appropriate for the product you are selling, and the readers to whom you are selling it? There's nothing wrong with finding inspiration, but you must write to your reader. Writing to impress other copywriters won't sell products or services. It's a sure promotion-killer!
Not knowing the product. Eugene Schwartz often wrote book promotions. He would actually read the book. He wouldn't just read it once, either - he would read it three or four times, and make pages and pages of notes while he read. Only then would he write the sales copy. Writing copy for a product you know nothing about is a terrible disservice to your customers. If you know your product intimately, your copy will improve dramatically. Better sales will follow.
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About the Author
For tips, tricks, and tactics of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice. This article is available as a unique content article with free reprint rights.
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