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1: Better Print Advertising
1. Headline: On the average, five times more people read the headline than the body copy. If consumers like the Headline they will go on to read the body copy. The Headline is what brings them in. The headline must be easy to understand and state the reason why the consumer should continue on and read the body copy....
2: How to Save Money With Your Paper Stock
Which paper stock you choose when printing your book can have a huge impact on your print pricing. Coated or uncoated? Glossy finish, matte finish, or standard offset? What's the opacity? What's the weight? The answer to these questions will determine your paper pricing....
3: Ad Copy Secrets
Who couldn't use some great ad copy tips once in awhile?! Here are secrets shared by ad pros to use in your promotions online and off....
4: Self Publishing (Print on Demand) vs. Traditional Publishing
There was a time when becoming published consisted of a major publishing company reading your manuscript, liking what they read, and accepting it for publication. These days with the technological revolution, there are a number of ways to become published. The foremost manners are Traditional publishing and print on demand....
5: How To Publish Your Way To Success
Did you know, self-publishing is one of the easiest ways to make money on the web. Of course, it requires talent, but it's easier to learn than you might think. ...
6: What Readers Are Looking For In The Best Science Fiction Books
A great many of us read in bed to help us relax and fall asleep. I do think, however, that some of the best science fiction books would make me stay awake instead of helping me surrender to the sandman....
7: Help Yourself by Helping Others
Steven E, a book publisher and the bestselling author of "Wake Up...Live the Life You Love" series, has over 20 books in print. Fourteen of those books have been bestsellers. He is one of the leading experts in the movie "Pass It On", and he lives his life helping people awaken to their full potential on a physical, emotional, and spiritual level....
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