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Read Books, Boost Conversions
If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject - and even books off the subject.
Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I'll offer you a few suggestions for books that will quickly boost your copywriting results.
Here are three books on the subject of copywriting, and one is off the subject, that I have for you.
My first recommendation is The Robert Collier Letter Book, by Robert Collier. This book has become a classic in the copywriting and marketing industry. Collier himself wrote many of the ads in the book. While the language is somewhat antiquated, giving an old-fashioned feel, the basic principles of the book still stand the test of time.
My third choice is Reason Why Advertising, by John E. Kennedy. While it is not easy to find, it is highly-recommended. I'll provide you with resources to find this book, among others, at the end of this article.
My fourth recommendation is off-topic, but still relevant. While it isn't about copywriting, it is about selling. You can enjoy this book at any time - in a house, with a mouse, or with a fox in a box! Check out Green Eggs and Ham, by Dr. Seuss.
I believe this book is the ultimate guide on how to sell with persistence, and how to reach the point of agreement with your customers, converting them into buyers. Of course I'm being a little silly, but I do feel that you can learn a few marketing lessons from Dr. Seuss.
As promised, I have a good resource for you, and here it is: www.SFSBookstore.com. This site is run by a friend of mine named Bret Ridgeway of Speaker Fulfillment Services. He specializes in hard-to-find books on marketing and copywriting. It's well worth taking a look there.
Finding and reading good books on copywriting and marketing is one of the best investments you can make for your business. The books I've suggested represent a very inexpensive way to start your copywriting and marketing library. They won't cost you an arm and a leg, but they will pay you back in ways you can't even imagine. But, trust me, these are some of the best investments you can make in your copywriting skill set.
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About the Author
For an inside look at the techniques of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice. This article is available as a unique content article with free reprint rights.
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